RSC riposte

The Royal Society of Chemistry has, for several years, attempted to garner publicity for the chemical sciences using some outrageous stunts, such as dressing up celebrities, creating the perfect Yorkshire pudding and most recently offering a reward for a sample of British beer not drunk since the 1970s. Needless, to say the publicity stunts have come in for some criticism from members and the media itself. Publicity manager, Brian Emsley, recently offered a riposte to the critics and explains how even light news is good news when it comes to chemistry.